ABOUT JAMAICA 0121

Get ready for an electrifying cultural experience as the Jamaica 0121 Festival returns to Victoria Square in Birmingham City! From August 9th -11th 2024, join us for three thrilling days of Jamaican and Caribbean culture  marking Jamaica's 62nd year of independence. Dance to reggae beats, savour mouth-watering jerk cuisine, and immerse yourself in the vibrant atmosphere of Jamaica in the Square! The Festival is a free outdoor event featuring Live Bands, Performing Artist, DJs, Jamaican & Jerk Cuisine and a variety of stalls. You and the whole family will be able to participate together to enjoy this cultural experience. Jamaica 0121 is an exhilarating dazzling display of Jamaica's influence on today's culture engaging everyone that attends and encapsulating the diverse spirit of Birmingham.

 

28 Stalls
60 Artist
15 Djs
8 Celebrity Host
1 You

Jamaica 0121 Festival Opens

One Experience the pulse of Jamaica's vibrant culture as the Jamaica 0121 festival kicks off with a lively ribbon-cutting ceremony. ***Join us in commemorating 62 years of Jamaican independence with three days of electrifying island vibes. Returning to Victoria Square, this event promises to infuse the city with a much-needed dose of feel-good energy. Immerse yourself in the laid-back "No Problem" attitude and the infectious colours of Jamaican culture. From the tantalizing aromas of Jerk pans to the delectable cuisine, the city air will be filled with the essence of Jamaica. It promises to be an extraordinary weekend that caters to the entire family, offering a delightful marketplace filled with an irresistible wide array of delectable food and beverages to satisfy every palate Let the rhythmic beats of reggae music resonate through corporate neighbourhoods, announcing the arrival of the festival. If you crave good music and delicious food, the Jamaica 0121 festival is an experience not to be missed.The Schedule is subject to variations ****

Stage Program

The stage will come alive with vibrant energy as we shine the spotlight on up-and-coming local talent, providing them with a platform to showcase their skills and creativity. From carefully curated performances to aspiring artists who will have abundant opportunities to share their talents. This event is perfect for creating cherished moments with the whole family, offering a day filled with exceptional entertainment that celebrates incredible local talent and music Our community host will keep you in the loop with updates on all the weekend's highlights, including Jamaica's performance at the Games in Paris and fun activities and competitions. This early session is designed to tantalise and captivate, setting the stage for an unforgettable weekend of corporate excellence and cultural celebration. Experience the Jamaica 0121 festival as it paints the town with excitement and leaves an indelible mark on all who attend!.

The Workout

Every day you can Join our fitness team as we keep in the spirit of health and wellbeing, get live tips on simple exercise that will keep you on the pulse, and learn our aerobics routines that are fun but effective all while dancing to the beats of today's popular music .

Wellbeing in the Square

Step into the world of wellness at the Jamaica 0121 festival's Wellbeing Popup Clinic! Take charge of your health with complimentary health checks for diabetes, high blood pressure, and other common ailments. Our team of experts is here to provide personalized advice and guidance on where to access essential services and other health-related information. Don't miss this opportunity to prioritize your wellbeing and empower yourself with the knowledge you need to thrive. Visit the Wellbeing Popup Clinic and embark on your journey to a healthier, happier you!.

After Work Party

Unwind and let loose at the ultimate after-work party at the Jamaica 0121 festival! Join us as the sun sets and the energy rises, with live DJs spinning the hottest beats to keep you grooving all night long. Indulge in mouthwatering delights from our food stalls, offering an array of Jamaican Flavors to tantalize your taste buds. Whether you're winding down from a busy day or looking to kickstart your evening in style, this is the place to be. Gather your friends, dance under the stars, and make unforgettable memories at the after-work party of the year.

Reggae in the Square

Prepare to be captivated by the enchanting rhythms of Reggae in the Square on the festival's opening day. Immerse yourself in the soul-stirring melodies performed by up and coming UK reggae acts, headlined by the Reggae Magic band . This is just a taste of the extraordinary line-up that awaits you during this musical extravaganza weekend. While you enjoy refreshing drinks at our Rum Bars, surrender to the sweet vibrations of reggae music, allowing it to create an indelible and unforgettable experience in the Square.

Jamaica 0121 Festival Opens

Join us for the second day of the vibrant culture as the Jamaica 0121 festival opens for another day. Day 2 promises to be even more exciting as we fire up those Jerk pans and open up the stage with even more entertainment as with day one we promise to infuse the city with another dose of feel-good energy. Immerse yourself in the laid-back "No Problem" attitude and the infectious colours of Jamaican culture. From the tantalizing aromas of Jerk pans to the delectable cuisine, the city air will be filled with the essence of Jamaica. It promises to be an extraordinary weekend that caters to the entire family, offering a delightful marketplace filled with an irresistible wide array of delectable food and beverages to satisfy every palate Let the rhythmic beats of reggae music resonate through corporate neighbourhoods, announcing the arrival of the festival. If you crave good music and delicious food, the Jamaica 0121 festival is an experience not to be missed..

Brum Got Talent

Brum Got Talent, The stage will come alive with vibrant energy as we shine the spotlight on up-and-coming local talent, providing them with a platform to showcase their skills and creativity. From carefully curated performances to aspiring artists who will have abundant opportunities to share their talents. This event is perfect for creating cherished moments with the whole family, offering a day filled with exceptional entertainment that celebrates incredible local talent. So if you believe you got talent and want to show it to thousands of people then the Brum got talent stage is the one for you.

The Workout

The Workout continues as every day you can Join our fitness team as we keep in the spirit of health and wellbeing, get live tips on simple exercise that will keep you on the pulse, and learn our aerobics routines that are fun but effective all while dancing to the beats of today's popular music .

Brum Got Talent

The stage will come alive with vibrant energy as we shine the spotlight on up-and-coming local talent, providing them with a platform to showcase their skills and creativity. From carefully curated performances to aspiring artists who will have abundant opportunities to share their talents. This event is perfect for creating cherished moments with the whole family, offering a day filled with exceptional entertainment that celebrates incredible local talent. .

Party In Square

Party In Square, Get ready to ignite the city centre at Party in the Square, where we're bringing together the hottest DJs for an electrifying segment that will have you moving and grooving during the afternoon.! Join us as we transform the square into a pulsating dance paradise, with beats that'll make you feel like you're dancing under the Jamaican sun. From reggae rhythms to dancehall vibes, soul and RnB, our top DJs are ready to spin the tunes that will keep the party going. So grab your friends, and a drink from our bars, feel the rhythm, and let's make memories that will last a lifetime at Party in the Square with our sensational lineup of DJs.

Reggae In the Square

Get ready to immerse yourself in the irresistible rhythms and positive vibes at Reggae in the Square, a standout feature of the Jamaica 0121 Festival! As the event unfolds and anticipation builds, we're thrilled to unveil yet another segment of extraordinary talent with the introduction of a sensational live band. Gather in the heart of the city, right in front of the iconic council house, as we unite to groove to the soul-stirring sounds of reggae music under the vast open sky. From the timeless classics that resonate with every generation to the latest hits that keep us moving, this experience promises to uplift your spirits and set your feet tapping. Join us as we create unforgettable memories in the heart of the city, where the magic of the Jamaica 0121 Festival truly comes alive! Don't miss out on the euphoria of Reggae in the Square—it's an experience that will leave you enchanted and longing for more!

Sound System Night

Prepare to journey back in time to the roots of Jamaican music with Sound System Night—a tribute to the legendary catalysts of reggae, "The sound system." In the early days, these systems were the heartbeat of the community, the conduit through which local artists shared their soulful melodies with the masses. Picture giant speakers pulsating with infectious bass tones, filling the air with the unmistakable sounds of blue beat and ska. At the Jamaica 0121 Festival, we're proud to revive this iconic vibe with Sound System Night, an electrifying showcase featuring five top sound systems from across the UK. Get ready to experience the magic as these masters of the turntables transport you to the dancehalls of yesteryears, juggling dubplates and unleashing the hypnotic rhythms that have captivated audiences for generations. But that's not all—prepare to be dazzled by the masterful artistry of the mic man, whose lyrical prowess and magnetic stage presence will leave you captivated. So come join us as we pay homage to the pioneers of Jamaican music and celebrate the enduring legacy of the sound system culture. It's a night you won't want to miss—a night where the spirit of reggae reigns supreme! .

Church in the Park

Step into the heart of Caribbean tradition at Church in the Square, where spirituality intertwines with culture in a powerful celebration of faith and heritage. From the earliest days to the present, the bond between the Caribbean community and their spiritual connection with God has remained steadfast, a beacon of strength through centuries of trials and triumphs. To kick off the final day of the Jamaica 0121 Festival in Victoria Square, we invite you to join us for a morning of heartfelt praise and worship. Led by the esteemed Bishop Douglas and the worship team of the New Testament Church of God Handsworths, prepare for an electrifying experience filled with soul-stirring music and powerful testimonies. Come, let us gather as a community to lift our voices in unity, to seek inspiration and renewal, and to honour the rich spiritual legacy that has shaped our journey. Whether you come to worship, reflect, or simply bask in the spirit of togetherness, Church in the Square promises to be a morning of divine connection and profound significance.

The Workout

Join our fitness team as we continue in the spirit of health and wellbeing on our final session, get live tips on simple exercise that will keep you on the pulse, and learn our aerobics routines that are fun but effective all while dancing to the beats of today's popular music.

Soul on Sunday

Immerse yourself in the soulful ambience of the Classics an afternoon dedicated to the classics with an exceptional emerging talent. Victoria Square will reminisce to the captivating songs of Motown Indulge. . Prepare to be serenaded by this amazing line-up of talented Artist, who will grace the stage with both classic hits and original compositions, ensuring a memorable musical experience.

Sunday Best

It is customary for Caribbean people to dress in their best attire to attend church or visit friends and family. We are hosting Sunday Best, where we present once again a soulful vibe with a gospel flavour Indulge in the soulful rhythms and uplifting melodies of gospel music at Sunday Best, a cherished staple of the Jamaica 0121 Festival that you simply can't afford to miss. As the festival stage comes alive with the sounds of gospel, you'll be transported to the very roots of R&B, where the passion and spirit of this timeless genre first took shape. From the stirring harmonies of live bands to the heartfelt performances of solo artists, Soul on Sunday promises an unforgettable journey through the rich tapestry of gospel music. Join us as we celebrate the enduring legacy of this genre, which has inspired countless R&B artists and musicians throughout history. So mark your calendars and prepare to be moved by the soul-stirring sounds of gospel at Soul on Sunday—a concert experience that will uplift your spirit and leave you longing for more.

Salute To Jamaica

Join us as we honour Jamaica's 62nd anniversary of independence from British colonial rule in a spectacular celebration at the Jamaica 0121 Festival! This year, we're pulling out all the stops to salute Jamaica in grand style. Witness a touching flag presentation ceremony and a heartfelt blessing for the nation of Jamaica, symbolizing our respect and admiration for this resilient nation. Additionally, we'll come together in a moving remembrance ceremony to honour all Jamaicans and friends of Jamaica who have passed during the last year. But the festivities don't stop there! Prepare to be dazzled by captivating live performances, powerful spoken word, exhilarating dance, and the chance for everyone to join in and become part of the celebration. Come be a part of this momentous occasion as we pay tribute to Jamaica's rich history, vibrant culture, and unwavering spirit. It's a celebration you won't want to miss!

In Memoriam

This is a special ceremony where we honour those that have past away over the last 2 years. There will be special performances, tributes from the public and a special video tribute on the big screen to 62 chosen persons for our community. To have your love one nominated for our in memoriam video tribute you must submit a picture and fill out our submission form here

Party In the Square

Prepare to unleash your inner party animal at the electrifying party session of the Jamaica 0121 Festival Party in the Square! Get ready to experience an adrenaline-fueled mix session with the incomparable Dean "The Funkiman" Alexander and the Gman as they take the stage by storm. Brace yourself for a whirlwind of pulsating beats, infectious rhythms, and non-stop excitement that will have you dancing like there's no tomorrow. With Dean leading the charge, this is more than just a party—it's a wild, unforgettable celebration that will leave you exhilarated and craving more. Don't miss out on the party of a lifetime—join us at Party in the Square and let's make some unforgettable memories together! .

Jamaica unplugged

Get ready to enjoy the grand finale of an unforgettable three-day celebration at Jamaica Unplugged! As the curtains come down on what promises to be a wildly successful festival, prepare to be swept away by the soul-stirring rhythms and infectious beats of Jamaican live music. On the third and final day, Jamaica Unplugged will take centre stage, showcasing the heart and soul of Jamaican music with a lineup featuring reggae, dancehall, and lovers rock. It's the perfect way to bring the celebrations of Jamaica's 62nd Independence Anniversary to a thrilling close. The live music session will serve as the culmination of the festival, embodying the essence of Jamaica's rich cultural heritage through its electrifying music and mouthwatering cuisine. From pulsating rhythms to tantalizing flavours, Jamaica Unplugged promises to capture the spirit of this vibrant Caribbean nation and leave you with memories to last a lifetime.

FESTIVAL HEADLINERS

TBA

TBA

TBA

TBA

OUR ARTIST LINE UP

Get ready for an awesome experience at Jamaica 0121 festival!, with International and topping Artist, Top Djs and more, Stay tune for more exciting updates!

Get a Stall and be part of the Jamaica 0121 Experience

Getting Involved
As you can imagine hosting a free event like this comes with a hefty price tag.  So how will we do it?  We are inviting organisations, companies, small business and individuals with a vested interest in the African and Caribbean diaspora to be part of this special event by investing in a stall.  Whether it’s Jerk Chicken you are selling or T-Shirts, you will find a captive market for your product.
We are always mindful that in today’s markets any investment made, must be justified and although we cannot guarantee a sudden upturn in your business, we provide an opportunity to engage with a very niche market.  Your product or service will be seen by thousands of people in just one weekend.  The rest is up to you!
Getting involved in this event is easy.  Just choose the stall type that is right for your business and fill in the application form when you receive it.  Please always read the terms to make sure the stall you choose is suitable for your service.

£ 2250
Jerk Stall

  • 6m x 3m Pitch
  • Fire poof Chalet
  • Hot Hand wash
  • Electricity
  • Fire Extinguisher

£ 1800
Hot Food Stall

  • 3m x 3m Pitch
  • Fire poof Chalet
  • Electricity
  • Hot Hand wash

£ 3000
Business Stall

  • 4m x 2m Pitch
  • Wooden Chalet
  • Electricity

£ 1500
Dry Goods Stall

  • 3m x 3m Pitch
  • Marquee

£ 1000
Craft

  • 3m x 2m Pitch
  • Wooden Chalet
  • Lockable front

£ POA
Rum Bar SOLD

  • 6m x 4m Pitch
  • Fire poof Chalet
  • Lockable front
  • Hot Hand wash
  • Electricity
  • Fire Extinguisher

ENJOY THE FESTIVAL IN STYLE BOOK A VIP EXPERIENCE!!!

Get up close and personal in our VIP Arena. You will be close to the stage action and able enjoy the full vibe of the festival with access to our VIP Toilets and Bar access. Why not go the extra mile and get a VIP Pod for you and your friends or family especially if you are celebrating a special occasion Our pods seats up to 10 persons and you will have a variety of perks. There are only 2 pods available so book early, the pods are priced per day and have drinks and food packages. Weekend rates are available. Contact us for more details

from 
£1250

OUR SPONSORS & SUPPORTERS

Frequently Asked Question

Getting a stall is simple! you are now one step closer to doing just that.  Goto the stall section on this website, Choose your stall , click the buy button, fill in and submit the application form and you are on your way. You will be notified if your application is successful.  Next step, pay the relevant fee and you will be a Stall holder at the Festival.
If you have a talent and you want to take part in the festival, please email us and forward a link to your show reel or audition video or a sample of your work to;  events@jamaica012l.uk
We will get back to you in due course.

You are not permitted to bring alcohol of any kind to the festival.  Weapons, Knives, Drugs or Chemicals of any kind are not permitted.  This is a family friendly Event.  In addition, you are not permitted to bring tents as camping is not allowed or chairs or bicycles.  You are however, allowed to bring a good attitude and a joyful spirit.

EJamaica 0121 Festival is for the whole family; however, some days and times are busier than others.  We don’t recommend you bringing younger kids in push chairs in the peak times of the festival. Peak times are usually after 4.00p.m. and especially not on the Sunday, which is the final day of the festival

It is not envisioned that the event will be full as there is ample space.  However, we are operating a Click in, Click Out system.  We suggest that you come early for events you are interested in.  You may have to join a queue for access.  (You are advised to do so 20minutes before the event starts) There will also be controlled access to the event.

There are no specific parking areas at the festival. Please use public car parking around the city. The festival is easily accessible as it centrally located with good tranport links by bus or train, with the Tram and New Street station nearby giving easy access to the festival location.

Get up close and personal in our VIP Arena. You will be close to the stage action and able to enjoy the full vibe of the festival. Why not go the extra mile and get a VIP Pod for you and your friends or family, especially if you are celebrating a special occasion. Our pods seat up to 10 persons and you will have a variety of perks. There are only 2 pods available so book early. The pods are priced per day and have drinks and food packages Your purchase also comes with Meet & Greet passes to meet the artist and celebrities backstage. You can get tickets for the VIP arena or VIP Pod online from ticketbaby.co.uk . Please ensure you purchase your ticket for the correct day you are attending as your ticket is only valid for the date printed on the ticket Once you order your VIP Ticket or pod we will contact you to start your VIP journey to Jamaica 0121 festival. Please note tickets are non-refundable !!! .
Make sure to check the website and FAQ’s before reaching out to our festival hotlines and contact emails.  By doing so, you can limit the amount of emails received and speed up reply times for questions, which cannot be found on the website

Venue info

Address: Victoria Square, City Centre Birmingham, B1 1BB

Contact: 07708 238 530 WhatApp message Only

Mail: events@jamaica0121.uk

#